Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano.
Material type:
TextPublication details: Durham Duke University Press 2013Description: illustrations ; 23 cm; xiv, 322 pagesISBN: - 9780822353515
- 9780822353638
- 306.3 23
- HF3826.5 .Y36 2013
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Monograph ( Printed materials)
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ARRUPE LIBRARY Main Collection | Main Collection | HF3826.5 .Y36 2013 (Browse shelf(Opens below)) | Available | 46700000670 |
Includes bibliographical references (p. 299-312) and index.
Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
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