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Yano, Christine Reiko.

Pink globalization : Hello Kitty's trek across the Pacific / Christine R. Yano. - Durham Duke University Press 2013 - illustrations ; 23 cm xiv, 322 pages ;

Includes bibliographical references (p. 299-312) and index.

Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.

ISBN: 9780822353515 9780822353638

LCCN: 2013005285

Subjects--Personal Names:
Hello Kitty (Fictitious character)

Subjects--Topical Terms:
Exports--Japan.
Character merchandising.
Globalization.

Subjects--Geographic Terms:
Japan--Commerce.

LC Class. No.: HF3826.5 / .Y36 2013

Dewey Class. No.: 306.3