000			01756cam a22003617i 4500
001			17618507
003			ARRUPE
005			20260605113106.0
008			130208s2013 ncuao b 001 0 eng c
010			_a 2013005285
020			_a9780822353515 _qcloth : alk. paper
020			_a9780822353638 _qpbk. : alk. paper
035			_a17618507
040			_aNcD/DLC _beng _cNcD _erda _dDLC _dAJU
043			_aa-ja---
050	0	0	_aHF3826.5 _b.Y36 2013
082	0	0	_a306.3 _223
100	1		_aYano, Christine Reiko. _953147
245	1	0	_aPink globalization : _bHello Kitty's trek across the Pacific / _cChristine R. Yano.
260			_aDurham _bDuke University Press _c2013
300			_billustrations ; _c23 cm
300			_axiv, 322 pages ;
504			_aIncludes bibliographical references (p. 299-312) and index.
505	0		_aPreface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline.
600	0	0	_aHello Kitty _c(Fictitious character) _953148
650		0	_aExports _zJapan. _953149
650		0	_aCharacter merchandising. _953150
650		0	_aGlobalization. _94951
651		0	_aJapan _xCommerce. _952977
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cMONOGRAPH
999			_c132029 _d132029