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010 _a 2015954472
020 _a9781610396974 (hardcover)
020 _a1610396979 (hardcover)
020 _z9781610396981 (ebook)
035 _a(OCoLC)ocn929056073
040 _aYDXCP
_beng
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042 _alccopycat
050 0 0 _aHD60
_b.B767 2016
082 0 0 _a658.408
_223
100 1 _aBrowne, John,
_d1948-
_eauthor.
_950963
245 1 0 _aConnect :
_bhow companies succeed by engaging radically with society /
_cJohn Browne ; with Robin Nuttall and Tommy Stadlen.
260 _aLondon
_bWH Allen
_c2016
300 _axvi, 302 pages :
_billustrations ;
_c25 cm
504 _aIncludes bibliographical references (pages 256-285) and index.
505 0 _aThe business of business. The nothing new -- Chocolate villages -- Meatpackers and muckrakers -- The last nabob -- Silent Spring -- Queen and servant -- The reservoir -- The four tenets of connected leadership. History rhymes -- On purpose -- Professional era -- The front foot -- People rising.
520 _a"Why being radically connected with society is not just the right thing to do, it is an imperative for a company's bottom line. Connect is a practical manifesto that redefines the role of business in society. Through insightful analysis and vivid storytelling - ranging from ancient China, Andrew Carnegie and the Homestead Strike of the late nineteenth century, to oil spills and privacy issues emanating from the technology of the twenty-first - Connect explores the recurring rift between business and society and proposes a way in which companies can prosper by connecting with the world around them. There is an enormous prize for leaders who engage creatively and constructively with society, and who make its needs part of their company's business model. The evidence presented in Connect shows that the value of radical connection amounts to 30 percent of corporate earnings. The shares of companies that connect outperform those of competitors by 2 percent every year, amounting to a performance boost of 20 percent over a decade. Connect rejects stale ideas about corporate social responsibility disconnected from commercial activity and from the needs of real people. It identifies four tenets of "connected leadership," a radical new paradigm that shows how companies and executives can thrive by close engagement with society." -- Publisher's description
650 0 _aSocial responsibility of business.
_912958
650 7 _aSocial responsibility of business.
_2fast
_912958
700 1 _aNuttall, Robin,
_eauthor.
_950964
700 1 _aStadlen, Tommy,
_eauthor.
_950965
906 _a7
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